When launching a new product, the last thing you expect is to find your company director sprawled on the floor, pretending to be unconscious. But that’s exactly what happened when we shot the images for our brand-new Medical Alert Walking Sticks—and let’s just say, Lee Cunningham was not thrilled about his starring role.

​To showcase the importance of our innovative walking sticks, we needed authentic imagery. A key selling point is that if a user collapses, their walking stick holds vital medical information and emergency contact details. So, naturally, we needed someone to collapse. Enter Lee—volunteered (by us) for the job.

Lying flat in the emergency position, Lee gamely posed as incoherent and unresponsive. But staying motionless for the perfect shot? Not so easy. “I’d rather be supine on a couch,” he muttered, growing increasingly irritable as we fine-tuned the setup.

​The response? “People rarely collapse on a couch, this needs to look real.” Cue more grumbling and a fair bit of laughter as he resisted the urge to spring to his feet.

While Lee’s patience ran thin, our excitement for this product only grew. The You ID Me Medical Alert Walking Stick is a lifesaver for those with medical conditions, mobility issues, or at risk of falls.

Key Features & Benefits:
✔ Instant emergency ID – A discreet, waterproof medical ID tag on the stick provides first responders with critical information.

✔ You ID Me Profile Access – Scanning the QR code or entering the unique ID online unlocks vital medical details and emergency contacts.

✔ High-quality, adjustable design – Lightweight, durable, and stylish, these sticks are built for comfort and safety.
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✔ Peace of mind – Ideal for seniors, those with conditions like epilepsy, diabetes, or heart issues, and anyone who values extra security when out and about.

Despite the grumbles, Lee took one for the team - and we now have the perfect images to showcase how our Medical Alert Walking Sticks can make a real difference. Check them out and get yours today: You ID Me Medical Alert Walking Sticks.

New Walking Stick Innovation Could Save Lives of Vulnerable Users
A groundbreaking new walking stick, integrating an advanced emergency medical ID and alert system, has been launched by UK entrepreneur Lee Cunningham. This innovative product is set to provide peace of mind for individuals with medical conditions, mobility challenges, and their loved ones.

The walking stick features laser-engraved emergency medical symbols, a unique ID number, and a QR code linking directly to the user’s online profile. This profile can store critical information such as medical conditions, medications, allergies, blood type, and emergency contact details. In the event of a fall or emergency, first responders can instantly access this vital information, while automatic alerts notify designated emergency contacts.