Our Purpose: Why we do what we do.

Adding real value to us means providing products & services that make a significant difference to the quality of life of our customers and their families. 

That significant difference    is what we're always striving for.

So what's our 'WHY'? ... our PURPOSE for doing what we do? 

Just like most of us, our MD Lee has a 'wonderful' family.

Two of Lee's family members have complex medical conditions. Each has a list of medications 'as long as your arm' and there exists real concern for their day-to-day well-being amongst the other family members.

Lee developed the You ID Me service and growing  range of smartphone responsive emergency medical ID products for his family members in 2014.

Due to feedback from doctors, family, friends and others with similar conditions Lee has made them available to the world. You ID me has been hailed as the most accessible way to carry emergency ID, Next of Kin contact and medical information.

Our system is now used by organisations and individuals across the world.