Privacy Policy
Last updated: 27th September 2025
At You-ID.me (a service of AheadSolutions (UK) Ltd, “we”, “us”, “our”) we take data protection and information security very seriously. This notice explains what data we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
We are registered with the Information Commissioner’s Office (ICO) – Registration No: ZA171918.
1. Who we are
You-ID.me is operated by AheadSolutions (UK) Ltd, registered in England & Wales (Company No. 08071482).
Registered office: Keiru’Don, Haslingden Old Road, Rossendale, Lancashire, BB4 8RR.
We act as the Data Controller for the You-ID.me service.
If you have any questions about this policy, please contact us at:
📧 Contact DPO
📮 The address above
2. What data we collect
Depending on how you use our services, we may collect:
a) Account & Profile Information
b) Technical Data
c) Payment Data (Premium Plans only)
d) Location Data (Walkalone users only)
3. Special category data
Because users may choose to store health information (e.g. conditions, allergies, medications), we are processing “special category data” under Article 9 GDPR.
We process this data on the basis of:
4. How we use your data
We use your data to:
5. Sharing your data
We only share your data when necessary to deliver the service:
6. Children’s data
Our services are intended for users aged 16 and over. Users under 16 are not permitted to register directly. In the event that we become aware that a user under 16 has registered an account without parental or guardian oversight, we will:
Parents or guardians may create and manage an account on behalf of a minor. Any data submitted in this context must be accurate and complete, and parents/guardians are responsible for updating or removing it as necessary.
7. Data retention
8. Your rights
You have the right to:
You also have the right to complain to the ICO: www.ico.org.uk.
9. Security
We apply strong technical and organisational measures to protect your data, including:
10. International transfers
Most data is stored and processed in the UK/EEA. Where we use providers outside the UK/EEA (e.g. Google AI, Weebly hosting), we ensure equivalent protection using ICO-approved safeguards such as Standard Contractual Clauses (SCCs).
11. Changes to this policy
We may update this Privacy Policy occasionally. We will notify you of major changes via email or on your dashboard. Please check this page regularly for updates.
At You-ID.me (a service of AheadSolutions (UK) Ltd, “we”, “us”, “our”) we take data protection and information security very seriously. This notice explains what data we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
We are registered with the Information Commissioner’s Office (ICO) – Registration No: ZA171918.
1. Who we are
You-ID.me is operated by AheadSolutions (UK) Ltd, registered in England & Wales (Company No. 08071482).
Registered office: Keiru’Don, Haslingden Old Road, Rossendale, Lancashire, BB4 8RR.
We act as the Data Controller for the You-ID.me service.
If you have any questions about this policy, please contact us at:
📧 Contact DPO
📮 The address above
2. What data we collect
Depending on how you use our services, we may collect:
a) Account & Profile Information
- Name, email, address, date of birth
- Emergency contacts (names, phone numbers, emails)
- Medical details (conditions, allergies, blood group, medications, implants, advance decisions/DNRs)
- Uploaded documents (advance directives, medical notes, scans, etc.)
- For EmployeeSafe users: employer name, job role, employee ID
b) Technical Data
- Device/browser type, IP address, log-in history, cookies
c) Payment Data (Premium Plans only)
- We do not store card or bank details. Payments are processed securely by GoCardless and PayPal.
d) Location Data (Walkalone users only)
- GPS data when the Walkalone alert button is pressed.
3. Special category data
Because users may choose to store health information (e.g. conditions, allergies, medications), we are processing “special category data” under Article 9 GDPR.
We process this data on the basis of:
- Contractual necessity (to provide the You-ID.me service)
- Explicit consent (when you enter and update your profile data)
- Vital interests (to protect your life in a medical emergency)
4. How we use your data
We use your data to:
- Provide and maintain your You-ID.me profile
- Display your profile to authorised first responders in an emergency
- Send alerts to nominated contacts (SMS/email)
- Provide “Speak4Me” (Google AI text-to-speech) and “Walkalone” safety features
- Provide EmployeeSafe services to businesses
- Process payments for premium plans
- Improve and secure our websites and systems
5. Sharing your data
We only share your data when necessary to deliver the service:
- Emergency responders: can access your profile in emergencies via QR, NFC or unique ID
- Your nominated emergency contacts: may receive SMS/email alerts with your details (you must have their consent before adding them)
- Payment providers: GoCardless, PayPal, Stripe
Payment providers
We use third-party payment processors to handle subscription and premium plan payments. These include:
GoCardless – processes payments on our behalf and acts as a separate data controller for the personal data it collects. For details, please see GoCardless’ privacy notice: https://gocardless.com/privacy
PayPal – processes payments independently and acts as a separate data controller. For details, please see PayPal’s privacy notice: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full
Stripe – processes card payments and acts as a separate data controller for the information it collects. For details, please see Stripe’s privacy notice: https://stripe.com/gb/privacy
For details on how STRATO processes and protects data on our behalf, their data processing agreement is available on request by contacting us at the address below.
We do not store full payment card or bank account details; these are handled securely by the providers
- Hosting & IT providers: Weebly (marketing site), STRATO (users.you-id.me portal), YP Solutions
- Messaging providers: SMS/email gateway services
- Google AI: for Speak4Me audio playback
6. Children’s data
Our services are intended for users aged 16 and over. Users under 16 are not permitted to register directly. In the event that we become aware that a user under 16 has registered an account without parental or guardian oversight, we will:
- Delete the account unless it is managed by a parent or guardian; and
- Remove any personal or medical data associated with the account.
Parents or guardians may create and manage an account on behalf of a minor. Any data submitted in this context must be accurate and complete, and parents/guardians are responsible for updating or removing it as necessary.
7. Data retention
- User profiles: kept until you delete them via your dashboard or your subscription ends.
- Inactive free accounts: deleted after [e.g. 3 years] of inactivity.
- Payment & transaction records: retained for 6 years for legal/tax purposes.
- Support messages: up to 2 years.
8. Your rights
You have the right to:
- Access your data
- Correct inaccurate or incomplete data
- Delete your profile/data (“right to erasure”)
- Restrict or object to processing in some cases
- Withdraw consent at any time
You also have the right to complain to the ICO: www.ico.org.uk.
9. Security
We apply strong technical and organisational measures to protect your data, including:
- Encrypted data transmission (HTTPS/SSL)
- Encrypted storage for medical data and documents
- Two-factor authentication and VPN access for admin staff
- Regular security audits and firewall/antivirus protection
- Role-based access for staff (only where strictly necessary)
10. International transfers
Most data is stored and processed in the UK/EEA. Where we use providers outside the UK/EEA (e.g. Google AI, Weebly hosting), we ensure equivalent protection using ICO-approved safeguards such as Standard Contractual Clauses (SCCs).
11. Changes to this policy
We may update this Privacy Policy occasionally. We will notify you of major changes via email or on your dashboard. Please check this page regularly for updates.
