A customer testimonial came through to my inbox toward the end of last week that was really timely. It caused me to think hard over the weekend about what's really been achieved with You ID Me.
The customer who, of course I won't name, explained how the You ID Me system has changed their life. How she'd now been able to start going out more to places alone that she would not have dreamt of doing prior to discovering the You ID Me Emergency Identity and Alert service. She said - her words, not mine - that You ID Me has been a life changer for her.
Life changing huh? Life changing. Life changing. I repeat that simply to emphasise the size of anything that changes any of our lives. When our life genuinely changes so much so that we acknowledge the shift then it usually is for better or worse.
So it felt really good to be part creator of something that is a positive life changer for someone. And then I began thinking of how many people contact us to say thank you or, how great they think the service is or how much it helps them - we really do receive many lovely emails letters and texts.
Many people have given us insight into their personal experiences; specific incidents, accidents and genuine emergencies where You ID Me has allowed medical staff to save their life and also allowed those close to them to be alerted by SMS to let them know there was a problem.
The truth is though, to this point I had not really seriously considered the You ID Me service to be 'life changing'. Helpful, sure. Convenient, of course. But life changing? I would have considered this suggestion a bit of an exaggeration. But that was just my own perspective.
Anyway, I got to thinking,,, how much change needs to occur for something to be considered life changing? If something alters our day a tiny bit would that be considered life changing? I think yes and no. No simply because 21st century society expects something life changing to be something BIG.
But "yes" because something small can be life changing too...
If say I worry about what would happen to me in an emergency if I was on my own and this causes me to worry about it every time I go out or even not go out at all. Then I discover a little thing called You ID Me that gives me new freedom; new confidence and a new level of safety and security. Has this been life changing? Absolutely.
So I'm thinking 'even bigger than ever' before about You ID Me (sounds like a soap powder ad!) because of the number of people that come back and tell me "we love it" or "it's amazing" or "it's changed my life for the better".
This is not an ego thing. Rather the dawn of a new era in emergency medical and child ID. We're going to be re-launching the service with further improvements in stages with new features for customers.
I personally use two You ID Me emergency ID products so I'm a big believer in the sense of how much it helps... I just hadn't thought of it as life changing before.
With that I began writing the beginning of a script for a new video series...
"Since 2012 I’ve helped many thousands of people with all kinds of medical conditions to transform their lives.
So from people with autism to Addison’s disease. From those with diabetes to dementia. And every single medical condition in between.
Though the medical condition is not nearly as important as the change which takes place.
The transformation can be truly liberating; and has given people a new freedom, massive confidence and a new-found sense of safety and security. So that they can reclaim their lives and go about their days with certainty.
So if you are: -
I’m to share with you – over the course of a few short videos, how you can
…AND that your emergency contacts could be alerted on their mobile phone again within seconds…
But first let me tell you a little bit about myself and how I got to be here in the first place…"
I'm not a pro writer (as you can probably see!) but I'll keep editing to make sure it hits the spot so that those people with medical conditions that perhaps have never experienced what You ID Me can do for them can appreciate its positive power.
Thanks for reading. More later.
We're a small team working extremely hard to ensure that carrying ID is secure, easy and affordable for our customers.