Busy weekend not only for Megan and Harry but for us too. We were installing a new ceiling mounted lighting rail in one of the workshops so that we can bring improved video content to You ID Me subscribers.
Though we're not quite finished, the main ceiling framework structure and pantographs are in place and look great. With lighting arriving today and a few more accessories on their way, we should be able to start bringing you better quality emergency identity related videos very soon.
Big thanks to a couple of people who have provided professional help and guidance:
Phill Connell from Phill Connell Marketing Solutions in Rochdale who is probably the best person on the planet to ask about business marketing, 360 degree virtual tours and photography and business photography generally. His help is always much appreciated (and very often sought!).
Gareth from LuxS UK Photography Store for all his help in getting us set up with the ceiling track rail system. They're really nice people at LuxS and recommended if you have any kind of photo or video lighting or studio needs.
This is all part of a new communications structure brought about by two things: GDPR and a new product launch strategy, but more about those later.
As you can see in the above short video the lighting is needed as the studio is set toward the rear of the You ID Me workshop. We'll be using :
3 x Neewer bicolour LED lights
1 x LuxS ceiling track system with 3 pantographs and vertical extension pole
1 x Canon M50 mirrorless camera
1 x Phot-R Professional Photography 3-Roller Wall Mount Roll Photo Backdrop Elevator
1 x Whiteboard
1 x Paper background support system from Creativity Papers
Ok so that's it for this quick post. We'll do another demo shoot when the lighting arrives.
Hi, Lee here from You ID Me.
Yesterday I received an email asking "My son has autism. How can this help?" The author was of course referring to You ID Me. I should start by stating that I am not medically trained in the field of autism however...
What I have learned from hundreds of other parents of children with autism that use the You ID Me system is that children with autism may have multiple complex needs.
From skin sensitivity through to visual stimulation and being non verbal; there isn't a simple set of associative conditions for every autistic child; on the contrary, they vary greatly.
So in my reply to the email I took this into account and pointed out that helping to deal with the complexity of autism in an emergency - in particular, helping avoiding crisis - is a task that You ID Me can certainly help with.
What is You ID Me? A recap...
You ID Me is an emergency ID and alert service. Users of the service carry an emergency ID product which may be a bracelet, necklace tag or wallet card.
The ID product has printed on it a concise instruction for any first responder telling them what to do in an emergency as well as one or more of the following: -
What happens in an emergency?
You ID Me can provide three valuable services in an emergency: -
So in an emergency the first responder is follows the instruction on the emergency ID product - which takes just a few seconds. They are instantly presented with the users emergency ID profile showing all the vital / life saving emergency details that the wearer (or their parents) has registered.
This may include the name of the wearer as well as the contact numbers of their emergency contacts, medical condition/s, medications, NHS No (if applicable), blood group, special instructions and any other information.
If set up, the system may also immediately alert the emergency contacts' mobile phone to let them know there is a problem - no app is needed for this. It is all done by SMS to keep things simple.
Additionally if the first responder has chosen to provide their contact details, these are appended to the SMS sent to the emergency contact/s' mobile phone.
The system is very fast and works anywhere in the world where there is an internet connection.
Users can update their information and set up options at any time from anywhere. So if a contact number, condition or medication changes, this can be quickly and easily live on the system in seconds.
The system is recommended by numerous groups and professionals.
Autism: How You ID Me can help
So because You ID Me can hold specific and detailed information about the user (wearer of the emergency ID), it can be used to add crisis information that could potentially help an autistic person until help arrives.
For example, one customer that has a son with autism added plentiful information in their son's emergency ID profile about the types of TV programmes that he likes to watch (all about sharks and sea life). They've added foods that he likes and doesn't like as well as letting people know that he is mostly non-verbal.
The son is prone to wandering off, so prior to becoming a user of You ID Me, the parent naturally worried a great deal about what would/could happen in the event their autistic son went missing and was located by someone unfamiliar to him; they wouldn't know his particular characteristics and so the event could be traumatic for him (and them!).
This kind of information could be crucial in enabling the young boy with autism to feel safe.
Making a difference for people with autism
And that is the very difference that You ID Makes to people with autism and parents of autistic children...
The ability for them to truly tailor the emergency medical information carried by the autistic person helps enormously in the event of a crisis or an emergency.
The ability for parents or relatives to be alerted within seconds of their loved one's ID profile being accessed.
The ability to put parents or relatives of an autistic person directly in touch with the first responder that's helping them.
Emergency ID for people with autism
£39.98 £4.99 - £19.99
Autism Child ID Bracelet.
Bracelet size fits children aged 3-9 years (up to a 6 inch wrist circumference).
Autism Medical ID Bracelet
£9.99 - £55.86
Bracelet with plastic ID card inserts and 'condition specific' You ID Me labels giving FAST access to your vital emergency medical and contact information.
Fits wrist size up to 8.0 Inch circumference.
Waterproof and fully updatable.
Autism Medical Identity Wallet Card
Easily visible plastic emergency ID wallet card
Front: medical condition specific
Reverse: space to write brief emergency details - see images.
Features unique ID providing responders with fast access to your life-saving emergency info.
I'm so afraid that the medication won't be effective, I'll have another fit some place or when I'm by myself... the fear is crushing me."
I want to share a quick thought today about a conversation I had recently with a lady I'll refer to as Debbie.
Debbie has recently been diagnosed with epilepsy after having a number of seizures 'out of the blue'. She is a 27 year old single mum.
Some time ago Debbie called You ID Me to ask about our range of emergency ID products for epilepsy. During the conversation Debbie shared with me that the emergency ID product was for her following her recent diagnosis.
Debbie told me how almost immediately following diagnosis she began to very scared of the real possibility of having another fit, especially in a public place when alone with her five year old or when alone by herself.
She said that the fear had been almost paralysing for her; causing her to become anxious and to cease doing many of her regular everyday activities "[...] I'm so afraid that the medication won't be effective, I'll have another fit some place or when I'm by myself... the fear is crushing me. What if nobody was there to help me? What about my little girl?"
Debbie was therefore interested the emergency ID and alert service provided by You ID Me for two reasons:
Firstly because her emergency medical details were not limited to a bit of engraving on a tag; she could share all her emergency identity information in an accessible format; easy effective emergency medical ID for her epilepsy.
Second, the emergency contact alert service provided by You ID Me was, as Debbie said "the next best thing to carrying a direct line to my mum in my pocket."
Two weeks later...
You ID Me has set me free."
I next heard from Debbie two weeks later by email. The tonality behind her words was upbeat and joyful. "You ID Me has set me free. I am a complete advocate." the email read.
She added that after testing her emergency ID bracelet out she knew that this is just the thing to give her back her life. Seeing all here vital lifesaving emergency information pop up on the screen of her mobile phone in a second and then receiving the emergency alert within a few seconds on her mother's mobile was liberating.
Debbie immediately knew that "...this is as good as emergency ID gets". As a result Debbie has gone back to all her previous activities and more; she's also taken up yoga too!
Worry is pain. Pain is Paralysing
I thought more about Debbie when I recently posted on lifesaving emergency ID because it served to fuel the very point about You ID Me being life changing for many people.
It caused me to consider what thoughts and feelings are at the root of our decision to purchase an ID product. Now it would be very easy to dismiss the thought. But I would say people generally want less pain and more pleasure in their life.
People want certainty. Certainty can reduce pain and increase pleasure. I think most emergency ID products and services on the market provide a little certainty. But not much.
If I wear a silicone band with the word epilepsy stamped on it (using epilepsy as an example) then that is all it tells a first responder. And that might just be enough. But if I want CERTAINTY then the You ID Me product and service offering gives me 100%. It gives me - and those close to me - three very important things: -
For those diagnosed with any kind of medical condition the uncertainty felt thereon after is enough to paralyse them (metaphorically speaking). Worrying what would happen if a medical emergency was to occur. Worrying where might it happen. When might it happen. Who will I be with? Will I be alone? Who would help? What about my children? Will I survive it? Will I be able to communicate effectively enough to make a call...? Drive...? Get to a hospital...?
There is so much more than the above to worry about. And some of this came out when I first spoke to Debbie. I was so glad to receive Debbie's email a couple of weeks later because it tied up the good work that I've been doing. It also will help me lay down the script for the next part of my relaunch which I am planning.
* If the first responder agrees
Yesterday we received the following review for our children's identity wristband from another happy customer.
I purchased these wristbands for my nephews as we're going abroad together for the first time soon. They were easy to activate and to update the information on. The upgrade deal was too good to pass up and, as a result, I got even more years cover and spare wristbands which I was astounded by. A great product that I'm confident will work well." See the full verified review.
It's always a real pleasure to receive customer reviews whether positive or 'constructive' so thank you very much for this.
Child emergency ID has become a big thing over the years especially for holidaying purposes where parents worry of the dangers when travelling abroad with small children. Search Google for example! High profile child abduction cases such as that of Madeleine McCann, still haunts parents.
Thankfully such cases are rare though children can still wander off in busy places such as airports, stations and shopping centres. Best to have some kind of safety mechanism in place.
ChildSafe ID from You ID Me is a way that a lost or missing child can be quickly and easily identified by a helper. Children can be trained to reveal their ID bracelet (or tag or necklace etc.) to a person in authority.
When their profile is accessed using the 12 digit ID code, NFC tag or QR code, the You ID Me system can be set to alert parents immediately by SMS - straight to their mobile phone in a matter of seconds.
So the benefit f this is that as a very worried parent, you get to know just as soon as your child's identity bracelet has been used to access their profile - in other words you know for certain that they have been located.
Not the SMS text message that you receive may also contain the contact details of the helper - the person that has accessed your child's identity profile. This is because when the helper reads the QR code, NFC tag or enters the 12 digit code into the You ID Me website, if your child's ID profile is set to trigger SMS texts then they will be asked to provide their brief contact details.
The system is clever. It bridges the gap between parents and helpers.
It's important to say that the helper is not forced to enter their contact details, but why would they not unless it was an accident and they needed to act really fast?
It's also important to stress that the parent alert service is only available as part of the Platinum Plan which is £35.88 per year. Offers are available and there is no contract minimum upgrade period is one year.
So if you are heading off this year for sunnier climbs and you are taking the kids then consider equipping them with kids ID wristbands. Even if you opt not to pay the additional cost for the Platinum Plan then at least get them each an identity band that they can wear whilst in another country.
You'll feel a lot less worried about your child going missing. You may even be able to have the conversation with your child - what to do if we become separated (a good idea in any case whether you buy child identity bracelets or not). You can develop them with a crisis plan if they are old enough too. It's really good practice, so they at least know the dangers.
And I get to say this... I sincerely hope that you never need to use your child emergency identity bracelet for any reason. I hope that it just sits there on your child's wrist whether they're in the pool, ocean on the beach, in the mall, at the airport, on the train, at the event, on the school trip, on a sleepover with friends, or at the other busy place,,, well you get the picture.
A customer testimonial came through to my inbox toward the end of last week that was really timely. It caused me to think hard over the weekend about what's really been achieved with You ID Me.
The customer who, of course I won't name, explained how the You ID Me system has changed their life. How she'd now been able to start going out more to places alone that she would not have dreamt of doing prior to discovering the You ID Me Emergency Identity and Alert service. She said - her words, not mine - that You ID Me has been a life changer for her.
Life changing huh? Life changing. Life changing. I repeat that simply to emphasise the size of anything that changes any of our lives. When our life genuinely changes so much so that we acknowledge the shift then it usually is for better or worse.
So it felt really good to be part creator of something that is a positive life changer for someone. And then I began thinking of how many people contact us to say thank you or, how great they think the service is or how much it helps them - we really do receive many lovely emails letters and texts.
Many people have given us insight into their personal experiences; specific incidents, accidents and genuine emergencies where You ID Me has allowed medical staff to save their life and also allowed those close to them to be alerted by SMS to let them know there was a problem.
The truth is though, to this point I had not really seriously considered the You ID Me service to be 'life changing'. Helpful, sure. Convenient, of course. But life changing? I would have considered this suggestion a bit of an exaggeration. But that was just my own perspective.
Anyway, I got to thinking,,, how much change needs to occur for something to be considered life changing? If something alters our day a tiny bit would that be considered life changing? I think yes and no. No simply because 21st century society expects something life changing to be something BIG.
But "yes" because something small can be life changing too...
If say I worry about what would happen to me in an emergency if I was on my own and this causes me to worry about it every time I go out or even not go out at all. Then I discover a little thing called You ID Me that gives me new freedom; new confidence and a new level of safety and security. Has this been life changing? Absolutely.
So I'm thinking 'even bigger than ever' before about You ID Me (sounds like a soap powder ad!) because of the number of people that come back and tell me "we love it" or "it's amazing" or "it's changed my life for the better".
This is not an ego thing. Rather the dawn of a new era in emergency medical and child ID. We're going to be re-launching the service with further improvements in stages with new features for customers.
I personally use two You ID Me emergency ID products so I'm a big believer in the sense of how much it helps... I just hadn't thought of it as life changing before.
With that I began writing the beginning of a script for a new video series...
"Since 2012 I’ve helped many thousands of people with all kinds of medical conditions to transform their lives.
So from people with autism to Addison’s disease. From those with diabetes to dementia. And every single medical condition in between.
Though the medical condition is not nearly as important as the change which takes place.
The transformation can be truly liberating; and has given people a new freedom, massive confidence and a new-found sense of safety and security. So that they can reclaim their lives and go about their days with certainty.
So if you are: -
I’m to share with you – over the course of a few short videos, how you can
…AND that your emergency contacts could be alerted on their mobile phone again within seconds…
But first let me tell you a little bit about myself and how I got to be here in the first place…"
I'm not a pro writer (as you can probably see!) but I'll keep editing to make sure it hits the spot so that those people with medical conditions that perhaps have never experienced what You ID Me can do for them can appreciate its positive power.
Thanks for reading. More later.
We're a small team working extremely hard to ensure that carrying ID is secure, easy and affordable for our customers.